Here are five logos I developed for an upcoming publication, as well as five that got nixed in the creative process. Each logo represents a visitor profile of someone going to Stehekin, our southernmost community in North Cascades. I’m excited for this handout because it resembles a “choose your own adventure” book.
These are my favorite kind of graphics to make; not only are they clean and stylized, but it’s a fun challenge to simplify a complex idea into a single image.
And here are the ones that didn’t make the cut. I’m sure I’ll recycle them for some future project.










Family focused – big footprints and little footprints side by side?